Out with the new and in with the old

In its second rebrand in as many years, Waterstones has ditched its 2010 identity, reverted back to Baskerville type and dropped an apostrophe. Frivolous? Well, with apparently only a handful of some 275 stores to change back to the old identity, the move is effectively bringing the previous rebrand to a halt. And that might be cheaper

SENIOR DESIGNER

MANCHESTER