Oxfam, Viral campaign

This charming ad for Oxfam was written and directed for the charity by Partizan Lab animation team, Frater

The viral, which aims to get us living more ethically, is notable for its lack of condescension, instead telling a story that is all too familiar – that we have a tendency to accumulate new things until we are overwhelmed with stuff that we don’t need. This simple notion is explained via a sweet animated character who begins the spot as a cheerful one-man-band but quickly becomes weighed down by all his instruments. The solution comes when he shares his stuff with others, who then form a happy troop of musicians. The spot ends with the tagline: ‘Have you found your ethical rhythm?’

Production company: Partizan Lab
Director/writer: Frater
Animation: Benji Davies, Jim Field
Music and sound design: Stuart Earl



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