Palace Reebok Classics: Jonah Hill by MPC Creative

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Nike: Da Da Ding by Wieden+Kennedy, Delhi

CATEGORY: ADVERTISING (COMMERCIALS)  Entrant: Wieden+Kennedy, Delhi Girls in India are often discouraged from playing sport. This Nike ad tried to show girls and sport in a completely new way for India, taking the pop promos of Beyoncé and MIA as inspiration. Obscure and famous athletes were featured alongside everyday girls moving to a specially commissioned track. […]

Virgin Media: 9.58 Seconds by BBH

CATEGORY: ADVERTISING (COMMERCIALS)  Entrant: BBH For Virgin Media’s broadband, BBH created a film all about what it feels like to experience speed, at a physical and emotional level. It is based on Usain Bolt’s world 100m record time of 9.58 seconds, describing the feeling of running at such speed in ten 9.58 second sequences referencing Bolt’s […]

Suzy Snooze by BleepBleeps, Map Project Office & We Are Hive

CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrants: BleepBleeps, Map Project Office, We Are Hive Map and We Are Hive worked with BleepBleeps to rethink the baby monitor and create a connected product that tackles children’s sleep in new ways. The brief was to design a colourful, characterful new sleep companion that uses the latest data and digital technologies […]

The Storm by Ithaca Visual

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

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