The Par amour du jeu exhibition explores how various artists – both established and up-and-coming – have tapped into our football obsession. It’s the first exhibition hosted in BETC Paris’s canal-side warehouse in Pantin, which it renovated and moved into in 2016. It hopes to establish Magasins généraux as a cultural destination for the city, partnering with brands to explore the boundaries between creativity and business.
The exhibition celebrates football mania in all its forms, with a collection of work that ranges from sculpture and photography to installation and illustration. Highlights include Claude Lévêque’s neon hooligan sign, Alexandre Perigot’s blanket woven from club scarves, and Boris Mikhaïlov’s bizarre set of photographs – which see the ball take on a life of its own.
An on-site football pitch gives exhibition-goers the chance to have a kick about, and the space will also be showing live World Cup matches as well as video art and live performance.
In line with BETC Paris’ mission to blur art and commerce, the exhibition is sponsored by La Poste, which has decked exhibition guides out in vintage referee shirts.