The Par amour du jeu 1998-2018 exhibition explores how various artists – both established and up-and-coming – have tapped into our football obsession. It’s the first exhibition hosted in the agency’s canal-side Paris warehouse, which it renovated and moved into back in 2016. It hopes to establish Magasins généraux as a cultural destination for the city, partnering with brands to explore the boundaries between creativity and business.
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