Poster of a basketball player with the word 'merci' forming a line from the player to the ball

Paris 2024 thanks its partners with playful new campaign

Albert Albert’s spot for the Paris Olympic and Paralympic Games brings together unexpected voiceovers and animated type to say merci to its partner brands and organisations

It takes a village to put on the Olympic and Paralympic Games – and in the case of Paris 2024, it takes 74 partners too.

Paris 2024 is thanking them for their support with a simple yet joyful campaign created by Albert Albert, the Amsterdam-based creative studio launched by Thierry Albert, formerly creative director at Wieden+Kennedy Amsterdam and ECD at TBWA\Neboko. Albert previously directed promotional films for the event back in 2020.

The campaign features real clips of athletes in the Olympic and Paralympic Games, which feature voiceovers saying ‘merci’ in weird and wonderful ways to match the actions and facial expressions of the athletes.

The clips appear together in a 30-second cut but can also be broken down into bitesize versions. Some of these come with playful typographic treatments – also seen in a series of campaign posters – that spotlight the Art Deco-inspired Paris 2024 typeface.

Agency: Albert Albert Studio
Director: Albert Albert
Editor: Oscar Marmelstein
Production company: Partizan Paris