Part of a Bigger Plan identity for Rhiannon Pickles PR

PR and communications companies are usually to be found trumpeting the work of others but the new identity for Rhiannon Pickles PR is noteworthy in itself. Designed by Part of a Bigger Plan it makes reference to the work of Pickles’ own clients

PR and communications companies are usually to be found trumpeting the work of others but the new identity for Rhiannon Pickles PR is noteworthy in itself. Designed by Part of a Bigger Plan it makes reference to the work of Pickles’ own clients…

Pickles’ PR company has offices in London, Zurich and Amsterdam and promotes a range of international cultural clients and events including the Freize Art Fair, dOCUMENTA (13), and the Stephen Friedman Gallery.

Christian Borstlap, who heads up Part of a Bigger Plan (and is profiled in the current issue of CR), says his intention was to create a visual language for the agency that would run out over print materials and online. The website has been built by Dutch studio Skybox.

The results – based on 23 different illustrations – offer up an intriguing mix of blurred and abstracted forms, some of which appear to be of artworks by the likes of Jeff Koons (above) and photographers Adam Broomberg & Oliver Chanarin (Pickles represents the Gabriel Rolt Galerie which shows the photographers’ works, for example).

The images look particularly striking on the printed material, while the Rhiannon Pickles PR website offers a more fluid interpretation, with the illustrations flowing in and out of view on the page. See picklespr.com.

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