In honour of 25 years of the internet, the Webby Awards has launched The Webbys 25 for 25, a website featuring essays, films and artworks that celebrate the way the internet has changed our lives. Among them is an artwork from creative agency Party, which pays tribute to the often-unloved banner ad…
Party’s artwork features banner ads that have been blocked by users of ad-blocking programmes and gives them new life by placing them within an interactive artwork. “Banner ads have been an important part of the internet and its expansion, but nowadays people ignore and even want to block them,” says Masashi Kawamura of Party. “To celebrate the 25th anniversary of the web, we wanted to give these poor things a chance to become a star, by transforming them into something fun and beautiful.
“We use the database of ‘ad-blockers’ in a completely opposite way, automatically collecting these banners that are being blocked around the world [and turning them into] interactive art. The banners may not look beautiful individually, but by combining and curating them, we give them a new life and meaning. On the web, any misfit can find its place.”
Stills from the project are shown below, but to experience it in full, visit bannnnners.com.
The Webbys 25 for 25 can be found here – new projects will be added daily to the site until May 20.