A charming new animated ad for Linda McCartney Foods (produced by Passion Pictures) depicts the famous vegetarian as an illustrated character surrounded by a family of happy musical animals in a woodland setting, with music by Paul McCartney and voicover from Elvis Costello
The ad, written by Simon Aboud and directed by Jordan Bruner, is the first TV ad made for the Linda McCartney Foods brand for over 15 years and it looks to celebrate the late singer / photographer / animal lover’s life and values as well as promote a brand new range of chilled products that the brand has just launched.
Plus, the ad also acts as a teaser for Paul McCartney’s forthcoming album (produced by Mark Ronson) as the accompanying track, entitled Heart of the Country, is the first recording from said album to reach the ears of the public. Sharp-eared listeners might just recognise the voice of Elvis Costello providing the spoken word voiceover.
Writer, creative director Simon Aboud
Producer Lene Bausager
Production company Passion Pictures / Strange Beast NY
Director Jordan Bruner
Creative director Pete Candeland
Producer Angela Foster
CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.
But if money’s not your thing, there’s plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford’s art direction column, Daniel Benneworth-Gray’s This Designer’s Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
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