Founded in November last year by art director Paul Belford and ex Wolff Olins creative director Martin Brown, Paul Belford Ltd has revealed its very first branding project – for Waddesdon Wine, the Rothschild‘s UK wine merchant…
Bottles of Chateau Lafite and Chateau Mouton Rothschild as packaged in a Paul Belford Ltd designed presentation box (shown top) in which both bottles are wrapped in bible paper printed with close-ups of vineyard maps dating from the 1870’s
The only official UK importer of Rothschild wines – which include two of the most famous wines from France, Chateau Lafite and Chateau Mouton Rothschild – Waddesdon Wine’s clientele range from Royal palaces, leading hotel groups to cruise liners, Michelin starred restaurants and gastro pubs.
While many of the wines they sell are steeped in tradition and heritage, Waddesdon Wine is, says Martin Brown of Paul Belford Ltd, a “dynamic, modern wine merchant”, something the agency has endeavoured to communicate in its identity for the brand which is centred around a ‘w’ created using dots that reference both bunches of grapes and bottles in a bottle rack.
“In implementation, it’s already been foiled, debossed, punched out and even drilled into wooden wine crates,” says Brown. “It has the advantage of being the same thing both front and back.”
The photography that features in the campaign is by both Brown and Belford and it was while shooting in the cellars at the Rothschild’s Waddesdon Manor that some old personalised Rothschild family wine crates were discovered.
“These, along with the traditional stencil labelling of the cellar racks, became the inspiration for numbering a limited edition brochure (spreads shown throughout this post) with traditional French stencils,” explains Brown.
The design is by Paul Belford, Martin Brown and Joseph Carter of Paul Belford Ltd which is continuing to work with the wine brand to create further brand collateral. Stay tuned to the agency’s output at paulbelford.com.
The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital
Buy your copy here.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.