Paul Belford Ltd brands Waddesdon Wine

Founded in November last year by art director Paul Belford and ex Wolff Olins creative director Martin Brown, Paul Belford Ltd has revealed its very first branding project – for Waddesdon Wine, the Rothschild’s UK wine merchant…

Founded in November last year by art director Paul Belford and ex Wolff Olins creative director Martin Brown, Paul Belford Ltd has revealed its very first branding project – for Waddesdon Wine, the Rothschild‘s UK wine merchant…


Bottles of Chateau Lafite and Chateau Mouton Rothschild as packaged in a Paul Belford Ltd designed presentation box (shown top) in which both bottles are wrapped in bible paper printed with close-ups of vineyard maps dating from the 1870’s

The only official UK importer of Rothschild wines – which include two of the most famous wines from France, Chateau Lafite and Chateau Mouton Rothschild – Waddesdon Wine’s clientele range from Royal palaces, leading hotel groups to cruise liners, Michelin starred restaurants and gastro pubs.

While many of the wines they sell are steeped in tradition and heritage, Waddesdon Wine is, says Martin Brown of Paul Belford Ltd, a “dynamic, modern wine merchant”, something the agency has endeavoured to communicate in its identity for the brand which is centred around a ‘w’ created using dots that reference both bunches of grapes and bottles in a bottle rack.

“In implementation, it’s already been foiled, debossed, punched out and even drilled into wooden wine crates,” says Brown. “It has the advantage of being the same thing both front and back.”

The photography that features in the campaign is by both Brown and Belford and it was while shooting in the cellars at the Rothschild’s Waddesdon Manor that some old personalised Rothschild family wine crates were discovered.

“These, along with the traditional stencil labelling of the cellar racks, became the inspiration for numbering a limited edition brochure (spreads shown throughout this post) with traditional French stencils,” explains Brown.

The design is by Paul Belford, Martin Brown and Joseph Carter of Paul Belford Ltd which is continuing to work with the wine brand to create further brand collateral. Stay tuned to the agency’s output at paulbelford.com.

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