Peddling influence

The rise of the fashion blogger has allowed new voices to emerge among the industry’s elite. But with Instagram, Pinterest and Facebook awash with such fashion ‘influencers’, a new, more niche approach is proving more effective for brands and bloggers alike, says Sarah Penny

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester