Pentagram adds a Japanese twist to the American diner for Ichibuns

Partner Angus Hyland has taken inspiration from the London-based restaurant’s colourful, post-war ‘Shōwa Era’ interiors, refreshing its visual identity and other graphic materials

Japanese-inspired restaurant ICHIBUNS first opened the doors of its site in London’s Chinatown in 2017. The brainchild of the team behind Nobu and Ping-Pong, the restaurant has positioned itself in the upmarket fast-food category, with a menu that includes everything from wagyu beef burgers to salmon sashimi.

Its distinctive interiors were designed by Noriyoshi Muramatsu of Tokyo’s Studio Glitt (the design team behind another successful Japanese restaurant group Roka), and inspired by the pop culture of the post-war ‘Shōwa Era’ in Japan.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Halesworth, Suffolk


Halesworth, Suffolk