Pepsi To Leave ‘Em Laughing

Pepsi is redesigning its globe logo. According to Ad Age “A ‘smile’ will characterise brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.” Yikes.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire