Darkroom, directed by Johnny Hardstaff
In DDB London’s new campaign for Philips, five RSA directors create a series of short films all using the same script.
The unusual campaign, which follows the much-admired Philips Carousel work, sees DDB London collaborate with RSA to create a series of films that aim to emphasise Philips’ cinematic qualities. Six lines of dialogue were written by DDB and five directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) have turned them into five very different films.
Jun and the Hidden Skies, directed by Hi-Sim
El Secreto de Mateo, by Greg Fay
The Gift, by Erik Rinsch
The Hunt, by Jake Scott
All the films are viewable in hi-def at philips.com/cinema.
The campaign is being promoted to film bloggers via a series of bespoke boxes representing each of the five films. PR agency Ketchum OneVoice commissioned design studio Blast to create the boxes. Each box contains exclusive items relating to one of the five Parallel Lines shorts, including a clue to one of the lines of dialogue, a letter from Ridley Scott and stills from the films.
Darkroom box with contents below:
ElSecreto box and contents
And the Hunt box
Credits for Philips Parallel Lines campaign:
Agency: DDB London/DDB Worldwide
Chief Creative Officer: Neil Dawson
Copywriter: Sam Oliver
Art director: Shishir Patel
Production company: RSA Films
Executive producers: Kai-Lu Hsiung, Caspar Delaney
Directors: Greg Fay, Johnny Hardstaff, Hi-Sim, Carl Erik Rinsch, Jake Scott
Digital agency: Tribal DDB Amsterdam
Digital production company: Unit9