Pål Allan
Advertising: Burger King
![Pal Allan Burger King](https://creativereview.imgix.net/content/uploads/2022/11/Image-1.jpg?auto=compress,format&q=60&w=1200&h=1800)
At first glance, Burger King’s poster campaign (created by ad agency David Madrid) is exactly what you’d expect from a fast-food giant best known for serving up succulent beef patties.
Look a little closer, however, and you’ll notice that the images are in fact close-ups of particularly meaty-looking vegetables, including red pepper, beetroot and radicchio. The images are accompanied by the tagline: ‘Sorry for the confusion, meat lovers.’
The posters’ clever use of visual trickery is an attempt to help diehard BK fans overcome the idea that plant-based means less pleasure, as it promotes the vegan version of its classic Whopper burger.
![Pal Allan Burger King](https://creativereview.imgix.net/content/uploads/2022/11/Image-3.jpg?auto=compress,format&q=60&w=1200&h=1800)
![Pal Allan Burger King](https://creativereview.imgix.net/content/uploads/2022/11/Image-2.jpg?auto=compress,format&q=60&w=1200&h=1800)