At the beginning of the year, Sophie Ebrard made a splash with her work for ad agency TBWA\Neboko in a print campaign for adidas to launch its redesigned sports bra range. Addressing the subject of body positivity, the ad featured photos of uncensored breasts of all shapes and sizes to highlight the wide range of sports bras that adidas makes.

This ad was eventually banned for “explicit nudity”, though the sportswear brand collaborated with Ebrard once again for its follow-up campaign, Skin Statements. Centred around the idea that women shouldn’t be held back from their fullest potential, the intimate imagery shows a series of women bearing the marks – both physical and mental – of an ill-fitting sports bra.

sophieebrard.com