Viviane Sassen

Fashion: Towards a Dream for Louis Vuitton

Viviane Sassen Louis Vuitton
Images courtesy Viviane Sassen and Be Good

Viviane Sassen reunited with Louis Vuitton for the latest instalment of its ongoing brand campaign, Towards a Dream, created in collaboration with Be Good Studios. The photographer shot the previous iterations of the campaign in Iceland, Jordan, France, and Greece, highlighting dreamlike landscapes in each country.

This time, she took the campaign to the USA, specifically White Sands – a national park in New Mexico – and the area surrounding Austin, Texas. The images take us inside the mind’s eye of a child, where vast skies, elongated shadows and obscure perspectives reflect the magical possibility of adventure.

Viviane Sassen Louis Vuitton
Viviane Sassen Louis Vuitton
Viviane Sassen Louis Vuitton

vivianesassen.com