For many photographers, the chance to work on a major commission is a make-or-break experience. It’s the opportunity to create a project that can potentially fund a year or more of their working lives.
But the photography industry – indeed, the creative industries as a whole – are not good meritocracies.
“The photography industry is full of incredibly creative, incredibly talented artists who have never got the chance to properly work with a brand,” says Pax Zoega, the Head of Agency for Studio 1854, a new photography-focused creative agency and publisher of the iconic photography magazine British Journal of Photography.
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