Piedmont Art Walk: brand identity

Category: Brand Identity – Launch; Entrant: Mucho

Piedmont Art Walk 1

Piedmont Art Walk is an annual event celebrating the diversity of artists living in Piedmont, California. Pavements, gardens and front lawns across the city are transformed into walkable outdoor exhibits for one day only, attracting families and art lovers from far and wide.

Mucho’s identity is designed to ­reflect the community-­oriented ­nature of the event. The symbol transforms the word ‘art’ into a walking character that manifests itself in fun ways. The identity also features pathway-inspired typography and playful copy lines.

Piedmont Art Walk 2
Piedmont Art Walk 3

Design Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Designers: Cindy Zheng, Hiuman Ng
Copywriter/Photography: Lyam Bewry