“”The campaign was conceived with a view to creating abstract images from leg shapes, discarding the upper body to focus more attention on the footwear,” explains Playarea’s Mat Fowler. “John Ross photographed the legs, creating bold graphic shapes that were then cut and reflected on ech other.”
“The images then underwent various cosmetic ‘operations’, using crude photoshop post production techniques (ie. guasian blurs, eraser tools etc) to scuff and breathe life into them,” continues Fowler. “The artwork was then placed and designed into a 330 x 235mm printed book, the post-op images contrasted by a clinical white background.”
CR in Print
Thanks for reading the CR Blog but, if you’re not also getting the printed magazine, we think you are missing out. This month’s bumper July issue contains 60 pages of great images in our Illustration Annual plus features on Chris Milk, Friends With You and the Coca-Cola archive.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.