Postmates: This Is Your Brain On Food animations

Entrant: Nexus Studios; Category: Animation

Postmates This Is Your Brain on Food ad

Working closely with food delivery service Postmates’ creative agency Mother Los Angeles, Nexus Studios produced a series of nine mixed-media films centred around a singular theme: the experience of taking the first bite of your favourite food. A range of flavour profiles and products was selected from Postmates’ best-in-class merchants – from makers of boba tea and Nashville hot chicken, to BBQ and sushi. Each film required a distinctive animation style while being unified under a singular graphic system.

Under the creative direction of Nexus Studios’ Harry Butt, this project allowed the studio to showcase in-house talent from its roster and within its larger network. Bringing in creatives Laurie Rowan, Angela Kirkwood, Double Up Studio, Shynola, Dante Zaballa, Fantasista Utamaro and allowed the team to play between 2D, 3D, claymation, motion graphics and even a technique reminiscent of celluloid scratch film.

Agency: Mother Los Angeles
Production Agency: Nexus Studios
ECD: Christopher O’Reilly
Creative Direction: Nexus Design Studios
Executive Producer: Josephine Gallagher
Director, Howlin: Harry Butt
Director, Boba Tea: Laurie Rowan
Director, Donuts: Angela Kirkwood
Director, Sushi: Double Up Studio
Director, Soup Dumpling, BBQ: Shynola
Director, El Pastor Tacos: Dante Zaballa
Director, Ginger Shot: Fantasista Utamaro
Director, Red Velvet:
Food Stylist: Casey Dobbins