Pot Noeldle – AKQA – 12.047

Christmas ads are, by and large, of a type. Family-orientated, often rather schmaltzy, there are rarely many spots that surprise or delight anymore, despite it being the biggest time of year for consumer spending. The arrival in early December of AKQA’s Pot Noeldle spot was therefore a particular cause for celebration, as it cut through all the sparkly dross with its charming animation and witty observations on life in modern Britain.

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