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Palace Reebok Classics: Jonah Hill by MPC Creative

CATEGORY: ADVERTISING (BRANDED CONTENT) Entrant: MPC Creative Palace Skateboards wanted to create a funny, shareable film to promote and drive sales of a new shoe in collaboration with Reebok Classics. MPC Creative collaborated with director collective Stu Tanju to produce the film featuring actor Jonah Hill, apparently a big fan of the cult brand. Thanks […]

Fortnum & Mason: Chocolate Library by Otherway London

CATEGORY: DESIGN (PACKAGING)  Entrant: Otherway London Fortnum & Mason briefed Otherway to redesign their chocolate ranges with two key requirements: create clear separation between each chocolate product within the range, and bring to life the wit and charm of the Fortnum’s brand through the design. Inspired by classic book cover illustrations and layouts, flavours are […]

The Storm by Ithaca Visual

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

Project Bloks by Google Creative Lab

CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrant: Google Creative Lab Tangible programming products are very effective for teaching computational skills to children. But they are complex to make. In partnership with Professor Paulo Blikstein of Stanford University, Google Creative Lab devised and created an open platform that designers, developers and researchers can use to build these products. The […]

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