Are virtual placements the future for grads?
CR explores whether remote internships and placements could become the new norm for grads, and how agencies could make it work
Farrow & Ball’s first tv ad pokes fun at its army of paint lovers
The campaign, created by BMB, gentle mocks Farrow & Ball’s serious image, with a cast of neurotic decorators doing everything they can to keep their paint pristine
Why craft will still matter after Covid-19
A combination of the pandemic and recession is having a big impact on how ads are made and budgets are spent. Here, CR speaks to three advertising industry pros about how they’ve had to adapt, and what the threats are to craft
The campaign using TikTok to teach first aid
French Red Cross’ #PLSchallenge sees a group of influencers create a TikTok dance challenge based on real-life first aid measures, with the aim of inspiring more young people to take up training
Introducing the D&AD Awards 2020 winners
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans are among the Black Pencil winners this year, while the Colombian Ministry of Defence’s Rivers of Light campaign was named as the ad of the decade
New B&Q ad puts an emotional spin on homemaking
The DIY store’s new Build a Life brand campaign by Uncommon features real home videos from 69 families across the UK
Becoming a B Corp
B Corporations balance business with profit and have a legal obligation to consider how their practices affect those who work with them and the environment. But how do you become one? Danny Miller, co-founder of design agency Human After All, talks us through the process
Ikea retells the tale of the tortoise and the hare
Aesop’s fable gets a prequel in Ikea’s sleep-focused new ad campaign, which celebrates the benefits of getting a good night’s kip
The great logo debate
We’ve recently seen the launch of two major event logos – for the LA 2028 Olympics and the Osaka Expo 2025. The identities have received both jeers and cheers – here we examine why logos evoke such heated debate, and what it says about our relationship with design
Selling a greener future
Creative campaigns are increasingly used by environmental groups to promote a greener way of life – but are bandwagon-jumping brands diluting the message? Aimée McLaughlin speaks to Greenpeace, Extinction Rebellion and Mother about the role of advertising in sustainability
Burger King France welcomes guests back with a greasy print campaign
Aimed at impatient fast food-lovers, the print ads celebrate some of the messiest bits of a trip to a drive-through BK – including greasy gearsticks and seats scattered with chips
McDonald’s Canada ads remind people to treat themselves when they move
A poster campaign from McDonald’s Canada highlights one of the few delights of moving – the moment you’re all done and can enjoy your first meal in your new home
