Advertising

The brands taking sustainability seriously

Going green is set to be big business in the coming years, thanks to huge demand for products that are also good for the planet. We speak to Ikea, Ren and Freitag about their approach to sustainability, and how to spot the brands that are simply jumping on the bandwagon

A future without brand purpose

If we’re serious about brands doing less harm and more good in the world, then we need to drop the flawed idea of brand purpose – and retain the good intentions behind it

The rise of the grotesque in beauty

Our obsession with perfect beauty is subsiding and being replaced with grotesque, ugly or alien looks. Emma Chiu, Creative Innovation Director at Wunderman Thompson New York, explores the trend

Future of Work: freelance vs full-time

A full-time staff job at an ad agency was once the holy grail for creatives. But as employees seek a more flexible working life, freelancing is becoming increasingly attractive. We look at what it’s like to take the leap, and whether the industry is ready for a new way of working

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Old Street, London