Refuge’s new film shows abuse victims they’re not alone during lockdown
Created by McCann Bristol and starring Maxine Peake as a victim of domestic abuse, the short film coincides with a 66% increase in demand for Refuge’s helpline amid the pandemic
How to make it as an online creative teacher
With the rise of online learning portals, there are opportunities for creatives to make a decent side career by sharing their skills. Lisa Hassell looks into the the best way to get involved
Black Lives Matter: Resources and Responses
The killing of George Floyd has prompted demonstrations across the world and an outpouring of anger from across the creative industries against racism. Here, we collate some of the most powerful resources and responses
Raine Allen-Miller’s new film hits the spot for Masturbation Day
May 28, in case you didn’t know, is International Masturbation Day, and director Raine Allen-Miller is marking the occasion with a quarantine film celebrating self-pleasure
The Fifth
How influencers can help brands create positive content during Covid-19
Influencers have been quick to respond to the coronavirus pandemic, providing help, advice and entertainment to audiences at home. Here, The Fifth explores how creators can help brands tell their stories and connect with consumers
New animation series offers advice for ‘families under pressure’ during lockdown
Created by Toad creative studio, the films were commissioned by King’s College London and NHS Maudsley Hospital and offer simple parenting advice for those who might be struggling
Why culture matters, now more than ever
The culture of your agency or studio stretches far beyond fancy decor, ping pong tables or DJs in the foyer, says leadership coach Tanya Livesey. And it can prove vital in how businesses navigate the difficult times we are in
What we can learn from New Zealand’s Covid-19 messaging
New Zealand has been leading the way in the fight against coronavirus with its simple but powerful communications strategy, which focuses on bringing its people together. We look at how it got the rhetoric so right, and whether countries like the UK should be following its example
TikTok
Creativity on TikTok: What the world’s most downloaded video app offers brands
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today
ITV asks us to reach out in new mental health campaign
As part of the network’s ongoing Britain Get Talking campaign, Uncommon Creative Studio has created a series of spots that tap into the awkwardness of striking up new conversations in lockdown
Live Life Give Life’s new ad shows the human side of organ donation
Directed by Daniel Stankler, Let Love Live On takes viewers on a colourful animated journey through a land where everyone wears heart-shaped jetpacks
Seize the Awkward’s new ad is helping young people talk about mental health
To coincide with Mental Heath Awareness Month, Ad Council, JED and the American Foundation for Suicide Prevention have released a refreshingly frank music video to kickstart conversations during lockdown
