Headphones in for Lynx’s cheeky new ASMR ads
Lynx is giving men lessons in ‘manscaping’, with a set of new films that use ASMR to immerse the viewer in the shaving experience
Jonathan Glazer directs epic flight commercial for Apple Watch
The British director of Sexy Beast and Under The Skin reminds us of his advertising mastery with a commercial for Apple’s fourth-generation digiwatch
Ask Anna: How can I encourage my team to seek creative growth?
When working in-house, what’s the best way to inspire members of your team? And as a leader, what can you do to fuel people’s desire to learn and grow? Our agony aunt Anna Higgs has some advice
The Good Ship Ikea launches in London
To mark the opening of its Greenwich store, Ikea has launched a giant version of its SMÅKRYP bath toy – two of which are hard at work collecting rubbish from London’s waterways
RAF tackles feminine clichés in new ad
The spot is the latest winner of the Channel 4 Diversity in Advertising Award, which last year invited brands and agencies to pitch campaigns which would challenge ingrained stereotypes and the objectification and sexualisation of women
Creating experiences for kids: advice from Beano Studios
Barry Pilling is Creative Director at Beano Studios, the digital offshoot of the much-loved comic brand. Here he explains how the team gathers insights from a team of young advisers and offers advice for brands looking to create content for kids
Why creating good work requires both logic and emotion
Here our advertising correspondent Ben Kay discusses the role of the left-brain and the right-brain in creating advertising. There’s a place for both romanticism and classicism in ad land, he says
You are what you see: M&C Saatchi’s Mimi Gray on the impact of our visual culture
As society gets to grips with the impact of social media on our sense of self, M&C Saatchi’s new project Visual Diet questions the value and impact of the images we’re exposed to. Head of Visual Content Mimi Gray explains how it works
Old Spice launches never-ending deodorant ad
Old Spice’s latest campaign is an endless stream of ads within ads – and features a cameo from brand ambassador Terry Crews
How to make great experiential ads
The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out
Your McDelivery won’t be affected by the rain, says new poster campaign
A new McDonald’s campaign from TWBA/Paris uses moody rain-soaked photographs of Paris to tempt customers into ordering in when bad weather keeps them homebound
A refreshingly non-clichéd energy ad from start-up Bulb
Anomaly has created a series of fun 2D animated spots for the energy company, which focus on its green credentials and growing popularity with consumers
