Are brands the new mansplainers?

Brandsplaining is a new book tackling how women are addressed and represented in marketing. We talk to the authors about the ‘femvertising’ trend and why brands mustn’t rest on their laurels

The joy of friction

Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing


Milton Keynes