Esports have rapidly evolved into a billion dollar industry, but it’s still often deemed the “wild west” for brands. We speak to experts from Copa90 and 72andSunny Amsterdam about why it’s such a complex landscape, and what potential opportunities and pitfalls brands need to look out for
Daniel Craig reprises his James Bond role in a Heineken advert that shows him as a little less than his usual polished self
The bank is hoping to regain its challenger status with a campaign that taps into our anxieties around money. But does its new positioning make sense?
Five years after the campaign first launched, This Girl Can returns with a new ad showing a fuller picture of exercise and sport – cramps, childcare, eye rolls and all
Directed by Theodore Melfi, the poignant film tells the story of three generations of women coming together to mark Chinese New Year
The charity’s 125th anniversary ad by Wieden+Kennedy invokes the historic words of its co-founder Octavia Hill to demonstrate why our relationship with the natural world is more important than ever
The dating app’s ads highlight the issues that matter most to its users – and tell us it’s OK to choose partners based on their political views
The brand’s latest campaign asks us to ‘reimagine sport’, as demonstrated by a series of inspiring women showing off their own definitions of exercise