Art

The joys of the corner shop experience

Felt artist Lucy Sparrow makes entire supermarkets full of fluffy ketchup fruit and fuzzy fruit. We speak to her about why the corner shop has become a recurrent theme in her work, and what makes the UK corner shop experience unique

Creating the blockbuster exhibition experience

Bringing a blockbuster show to life for the likes of the Science Museum and V&A promises bigger budgets and more room for experimentation – but inevitably comes with added pressures. We speak to Nissen Richards’ founder Pippa Nissen about what it takes

Inside the Hay Festival Experience

Reading is usually perceived as a solo activity, but the Hay Festival has turned it into a community experience. We talk to founder Peter Florence about why a live event works for literature and how they’ve spread the Hay brand around the world

How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out

How We Met: Friends With You

The founders of art collective Friends With You, Arturo Sandoval and Samuel Borkson, explain how they’ve kept a close friendship and creative partnership going for the past 20 years

My breakthrough moment: Emily Forgot

The graphic artist has worked with Adidas and the BBC, as well as crafting her own surreal ceramics. Here, she discusses the excitement of creating her first window display for Selfridges, and why she tries to recapture that feeling in her work now

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London Bridge