As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry
The bank is hoping to regain its challenger status with a campaign that taps into our anxieties around money. But does its new positioning make sense?
Directed by Theodore Melfi, the poignant film tells the story of three generations of women coming together to mark Chinese New Year
The charity’s 125th anniversary ad by Wieden+Kennedy invokes the historic words of its co-founder Octavia Hill to demonstrate why our relationship with the natural world is more important than ever
With its surreal ads and cheerful branding, Mailchimp has shown that B2B marketing doesn’t have to be dull and boring. We talk to head of brand Mark DiCristina about how its playful approach helped Mailchimp become a $4 billion business
The rebrand comes as the cult, sweet-toothed ‘experium’ opens its first flagship space in New York
The latest iteration of the This Is Belonging campaign aims to emphasise the long-lasting confidence that can be gained in the Army, compared to the fleeting assurances found through social media or alcohol