The surprising links between comics and branding
Writer and author Mat Groom shares the story behind his parallel careers in branding and comic books, including the unexpected connections between the two and his thoughts on the rise in side hustles
Writer and author Mat Groom shares the story behind his parallel careers in branding and comic books, including the unexpected connections between the two and his thoughts on the rise in side hustles
Black and white illustrations and a sun-like orange symbol emphasise the positive, personal impact of people’s individual money transfers, adding consistency to the brand’s formerly mixed messaging and visuals
The new contemporary classical music imprint is launching with a visual language that echoes the label’s boundary-pushing approach to music
Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing
The Kingston School of Art graduate’s quirky, handmade pieces aim to push the boundaries of traditional illustration, and have attracted the attention of brands ranging from adidas to Nando’s
As Michael Evamy publishes a revised version of his book Logo, he looks back at the big developments in the field over the past decade or so
Digital platforms designed to hijack attention and bloated with features are doing little for people’s collective wellbeing, but is it too late to embrace a more simple, human approach?
The rebrand brings a warm character to the newly renamed Just Ask Max, which guides parents through everything from scams to screen time
In a bid to simplify and modernise its packaging, Pearlfisher opted to highlight the fast food chain’s well-known menu using graphic illustrations
Collins added a contemporary twist to the 108-year-old symphony’s branding, drawing inspiration from the expressive sound of the music itself
Marmite Dynamite, a new limited edition version of the spread with added chilli flavour, is being advertised with a series of billboards that see its lid blown off
Led by designers Matteo Bologna and Andrea Trabucco-Campos, the rebrand aims to cement the app’s position as a democratiser of type design