Branding

Notre Dame: on buildings, brands and power

As the world mourns the damage wrought to Notre Dame by fire, Superunion Creative Partner Paul Cardwell reflects on the influx of brands trying to help in its restoration, and questions whether it should even be rebuilt at all

To pitch, or not to pitch

Should creative companies pitch for free? Designer Paul Woods tackles this thorny issue in an extract from his new book, How To Do Great Work Without Being An Asshole

Want your idea to succeed? Get your audience involved

Getting your audience to actively participate in the development of your brand, festival or event can provide both a great experience and real engagement with the end result. But doing it well is an art form in itself – we talk to Joe Hartley of Standard Practice for some tips

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