Johnson Banks has designed the branding for 2019’s edition, featuring a hibiscus-adorned illustration of the Malian musician by Simon Prades
A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Launching an ad start-up might be a dream for many, but what’s it really like? Here, creatives Jim Townsend and Oli Cole, who founded Made By Blah in 2017, talk through the ups and downs, and how a mix of creativity and luck led to projects with Nike and giffgaff
Centaur has rebranded its marketing and communications division, which includes Creative Review, Marketing Week, Design Week and the Festival of Marketing, as Xeim, derived from ‘Excellence in marketing’
Village Green has been tasked with creating the look and feel of this year’s festival, opting for a mixture of 2D and 3D abstract letterforms and a bold colour palette
After championing female empowerment for years, the ad industry has turned its attention towards masculinity, via a new spot from Gillette. It’s proving divisive but does it justify being described as the “worst marketing move ever”?
Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out
Design studio GBH.London has created the branding for the new high-speed sailing competition, incorporating a distorted word mark and an unconventional colour palette