Brighton Festival’s identity makes Guest Director Rokia Traoré the star of the show
Johnson Banks has designed the branding for 2019’s edition, featuring a hibiscus-adorned illustration of the Malian musician by Simon Prades
How to make great experiential ads
The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out
When should brands revisit the past?
A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Starting Over: Launching an advertising start-up
Launching an ad start-up might be a dream for many, but what’s it really like? Here, creatives Jim Townsend and Oli Cole, who founded Made By Blah in 2017, talk through the ups and downs, and how a mix of creativity and luck led to projects with Nike and giffgaff
CR’s owner Centaur rebrands its marketing division as Xeim
Centaur has rebranded its marketing and communications division, which includes Creative Review, Marketing Week, Design Week and the Festival of Marketing, as Xeim, derived from ‘Excellence in marketing’
You’ve started a business – what do you call it?
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Slack’s hashtag logo gets a refresh by Pentagram
The new look, which has been designed by Pentagram Partner Michael Bierut, is the first major change to the tech company’s branding since it was founded in 2013
D&AD’s noticeably pencil-free festival identity for 2019
Village Green has been tasked with creating the look and feel of this year’s festival, opting for a mixture of 2D and 3D abstract letterforms and a bold colour palette
Gillette addresses modern masculinity in new ad, and causes controversy
After championing female empowerment for years, the ad industry has turned its attention towards masculinity, via a new spot from Gillette. It’s proving divisive but does it justify being described as the “worst marketing move ever”?
Unravelling the 90s sportswear brand boom
Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out
Sailing race SailGP ditches nautical clichés with typographic identity
Design studio GBH.London has created the branding for the new high-speed sailing competition, incorporating a distorted word mark and an unconventional colour palette
How We Got Here: DesignStudio
Founders Ben Wright and Paul Stafford on starting out in the industry, growing an agency and the challenges of working on high-profile rebrands
