As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry
The bank is hoping to regain its challenger status with a campaign that taps into our anxieties around money. But does its new positioning make sense?
Directed by Theodore Melfi, the poignant film tells the story of three generations of women coming together to mark Chinese New Year
The days of wandering down the aisles of Toys “R” Us are long gone, replaced by a new breed of shop that’s catering to kids’ digital dependence and need for new experiences. We find out what it takes to make a modern toy store
There’s more to creating a playful culture than installing ball pits and pool tables. We talk to Franz Blach, MD at IDEO in Munich, about the importance of ‘playing with purpose’
Created by Emily Oberman, the refreshed identity sits alongside a new brand strategy led by Wieden+Kennedy featuring the simple tagline: Let’s be kids
The charity’s 125th anniversary ad by Wieden+Kennedy invokes the historic words of its co-founder Octavia Hill to demonstrate why our relationship with the natural world is more important than ever
With its surreal ads and cheerful branding, Mailchimp has shown that B2B marketing doesn’t have to be dull and boring. We talk to head of brand Mark DiCristina about how its playful approach helped Mailchimp become a $4 billion business
The rebrand comes as the cult, sweet-toothed ‘experium’ opens its first flagship space in New York
The much-loved graphic designer Vaughan Oliver died at the end of 2019. Here, designer and publisher Adrian Shaughnessy reflects on the unique and influential nature of his work – particularly his prolific stint with record label 4AD
US-based online learning platform Skillshare has unveiled a new identity, which aims to increase legibility as well as celebrate the “winding, wandering path that creativity takes us on”
The latest iteration of the This Is Belonging campaign aims to emphasise the long-lasting confidence that can be gained in the Army, compared to the fleeting assurances found through social media or alcohol
