Product Design

Why it pays for brands to go local

In an age of turbulence, brands are seeing the benefits of a localised approach over a global one. Here, Ben Sillence, strategy director at Lewis Moberly, explores what this may mean for designers and creatives

The unstoppable rise of sneaker culture

A new show at the Design Museum is tracing the journey of the sneaker from sportswear staple to cultural icon. We explore how the marketing strategies of the biggest brands in the game have evolved hand-in-hand with the $80 billion industry

The pros and cons of making merch

Leta Sobierajski, David Shrigley and Morag Myerscough weigh in on the ups and downs of making merchandise and products – from the joy of designing tangible objects to the challenges of getting it right

What does the ideal creative office look like?

Over a year on from the first UK lockdown, many offices remain closed. What will we want from them when they reopen? Here, Gabriela Hersham of co-working chain Huckletree, advocates for an environment that encourages spontaneity and collaboration

The joy of friction

Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing


Milton Keynes