Product Design

How Ikea is bringing the smart home to the masses

We’re on the cusp of remotely controlling every aspect of our homes – from heating and lighting down to putting the kettle on for a cuppa. Ikea is chasing that dream with its Home Smart initiative, which is proving that connected devices should put people, not technology, first

What’s next for personalisation?

Access to better data – and better tech – is allowing brands to experiment with more creative approaches to personalisation. We take a look at some innovative examples – and explore what the next wave of tailored experiences might look like

How cryptocurrency is funding creativity

Cryptocurrency is set to be the next big tech trend of our generation. We speak to Pentagram Partner Jon Marshall, who recently helped bring kids’ crypto piggy bank Pigzbe to life, about the role design is playing in bringing the technology to the masses

Want your idea to succeed? Get your audience involved

Getting your audience to actively participate in the development of your brand, festival or event can provide both a great experience and real engagement with the end result. But doing it well is an art form in itself – we talk to Joe Hartley of Standard Practice for some tips


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