From the Human Test to Westworld: Creative uses of voice
From interactive stories to choose your own adventure games, we explore how brands can create engaging voice experiences for smart speakers
How to make great experiential ads
The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out
Creative Leaders on beginnings: Pip Jamieson
We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here we speak to Pip Jamieson, founder of The Dots, a networking platform for creatives
Creative Leaders on Beginnings: W+K’s Iain Tait
We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here we talk to Wieden + Kennedy London’s Iain Tait about his journey to date
What is beauty?
In his latest column, Perry Nightingale, Executive Creative Technologist at Grey London, looks at how our relationship with new technology is changing our perceptions of beauty, in potentially harmful ways
Why we love the colour of the year
With everyone from Pantone to Dulux claiming they can predict colour trends, we delve into the phenomenon of the ‘Colour of the Year’ to find out what it really means, and what it can tell us about creativity and culture
Why I love the V&A Cast Courts
As the V&A in London completes its redevelopment of its iconic Cast Courts, which hold a collection of 19th century plaster casts of works of antiquity, Eliza Williams reflects on what they reveal about art, history and the power of the copy
Wolfgang Tillmans on his set design for the ENO’s War Requiem
Turner Prize-winning artist Wolfgang Tillmans is making his debut as a set designer this month, for a new production of Benjamin Britten’s War Requiem at the ENO in London. We talk to him about the project
The CR podcast episode 15: Stefan Sagmeister on beauty
In this special edition of CR Podcast, recorded at Sagmeister & Walsh’s studio in New York, we talk to Stefan Sagmeister about why beauty matters in design
11-11: Aardman on creating a different kind of war game
With its narrative-driven format, painterly animation style and an absence of shoot-em-ups, 11-11: Memories Retold is not your average war game. We talk to Aardman Animation’s Bram Ttwheam about how it was created and the changing language of gaming
On technology and hype..
In his latest column for CR, Perry Nightingale, Executive Creative Technologist at Grey London, addresses how hype can affect our attitudes towards technology, and why the journey to real technological change is long
Building a voice interface for Headspace
Headspace’s voice apps now have over 1 million subscribers. Speaking at Adobe MAX last week, Head of Product Randhir Vieira explained how the mindfulness brand worked with Rain to bring meditation and sleep exercises to Google Assistant and Amazon Alexa
