Proud rebrands Viacom’s TeenNick channel

Today sees the launch of the US rebrand of Viacom TV channel, TeenNick, by Proud Creative. The channel’s logo remains unchanged but a new set of live action indents feature the channel’s key demographic, ‘Millennials’ (teenagers), having fun…

Today sees the launch of the US rebrand of Viacom TV channel, TeenNick, by Proud Creative. The channel’s logo remains unchanged but a new set of live action idents feature the channel’s key demographic, ‘Millennials’ (teenagers), having fun…

The idents were shot in LA by Jack Laurance from Armoury London who developed the various scenarios with Proud that show a group of impressively well-groomed teenagers mucking / dancing / cycling / splashing around to an uptempo track.

Proud_Creative_TeenNick_Bumpers_IDs from Proud Creative on Vimeo.

As well as the playful new idents, which feature the endline, “Best Time Ever”, the channel’s onscreen graphics now boasts a bright colour palette as well as a clean sans serif typeface which appears in centrally placed text boxes to announce programming details.

Proud_Creative_TeenNick_OSP from Proud Creative on Vimeo.

“The brief asked us to speak to the channel’s key demographic, broadly defined as ‘Millennials’,”says Proud’s Roger Whittlesea of the project. “Despite their ease with technology and multi-media spaces, Millenials are still teenagers hovering awkwardly between childhood and adulthood. We were keen that they should be characterised as much by their sophistication as their desire for play and fun.”


CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London


Burnley, Lancashire (GB)