Provokateur: Tap

Tap is an eco-initiative from design agency Provokateur which is aiming to promote the UK’s excellent tap water as a sustainable alternative to bottled varieties

Over 2.7m tonnes of plastic is used to bottle water each year, while a quarter of all bottled water is simply filtered tap water. Hence the diy Bottled Water pack: slap a Tap label on your used bottle and refill from your home. 70% of profits will go towards funding water projects in the developing world.

DIY Bottled Water packs (labels and stickers) are £6 from

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Red Sofa London