Publicis Mojo puts the “super” in Hahn SuperDry beer

Putting the “super” in Australian beer, Hahn SuperDry, is a complicated and arduous task, according to a gloriously purile new spot written by Publicis Mojo Sydney and shot by Tom Kuntz through MJZ . Thankfully the process is also highly entertaining…

Putting the “super” in Australian beer, Hahn SuperDry, is a complicated and arduous task, according to a gloriously purile new spot written by Publicis Mojo Sydney and shot by Tom Kuntz through MJZ . Thankfully the process is also highly entertaining…

For maximum superness, grain is “filtered” through a huge speaker system, bashed by body builders, exposed to much Bruce Lee footage, before being brewed in close proximity to a revving monster truck, piped through a drum kit and over a stack of sporting trophies to be stored in a huge vat sporting an enormous sequined Elvis-style rhinestone jacket. Then it’s pumped to a seemingly unreachable beer tap just outside the factory where a suited gent awaits (in a hovering helicopter) ready to pour a pint and give it the thumbs up  – displaying a joyous enthusiasm never quite reached by the man from Del Monte.

Credits:
Agency: Publicis Mojo Sydney
Executive creative director: Micah Walker
Strategy: Graham Ritchie, Nicole Milward

Writer: Justine Armour
Art director: Ruth Bellotti
Agency producer: Adrian Shapiro
Director: Tom Kuntz
Production company: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Visual effects: Eight VFX
Sound design: Simon Lister @Nylon Studios

Music supervisor: Karl Richter @Level 2

Client: Lion Nathan

 

CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.

More from CR

Resident Advisor’s 10th anniversary party prints

To celebrate it’s 10th anniversary, electronic music magazine Resident Advisor has curated a series of events to take place around the world, each of which will be marked with the release of a limited edition print sporting artwork created b the likes of Simon Cook (above), Trevor Jackson, Laurent Fetis, and The Designers Republic…

God Save McQueen film

Babette Pauthier has directed an animated short for Alexander McQueen that features a kaleidoscopic array of insect-like imagery created from different fabric patterns

Nice work for Heineken, Renault, Air France and more

Our regular Friday round-up of new advertising begins with this slick and stylish new ad for Heineken, The Date. The spot is the second in the Open Your World campaign from Wieden + Kennedy Amsterdam, and features the ‘Heineken legend’ demonstrating his many talents to his awestruck date.

David Meldrum’s daily food illustrations

illustrator David Meldrum has been documenting every item of food consumed each day for the last year, not online, but on paper in the form of daily illustrations. An exhibition of the 365 illustrations opens in London tomorrow…

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency