Puma launches Arsenal kit with water projection film on the Thames

Once, a football team might have unveiled its new kit with the star player doing a few keepy-uppies on the training pitch and a photographer from the local rag. Last night, Puma unveiled its new kit for Arsenal with an epic 90-second commercial broadcast onto the River Thames using a water projection screen and streamed live to the world…

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester