Putting the grim in Grimsby

How Not to Entice Prospective Students lesson #1
By a lovely quirk of type-size and perspective, this recruitment poster for Grimsby College remarkably achieves the complete opposite of what it originally set out to do. Perhaps the previous year group were just really really obnoxious? Nevertheless, it’s always a risky word to use when there’s a possibility that there might be something in the way of your poster.