Q&A: Illustrator, animator and games designer Julian Frost

Julian Frost, the director behind the hugely successful Dumb Ways To Die animation for Metro Trains in Melbourne, has just signed to Passion for commercial representation. CR talks to him about his plans, and how it feels to be responsible for a viral hit

Frost was born in 1979 in Christchurch, New Zealand and has lived in Melbourne since 2003 (bar a stint in London from mid-2010 to mid-2012). He has worked as an illustrator, claymation set maker, web and games designer and digital advertising creative. The Dumb Ways To Die animation is a witty and irreverent take on public safety, which has racked up over 58 million views on YouTube since its release in November last year. It swept the board at this year’s Cannes Lions International Festival of Creativity, picking up a record five Grand Prix awards, plus numerous other gongs.


Milton Keynes