2020, eh? Someone said it’s as if the news is coming at us through a fireman’s hose. I can barely remember what happened two weeks ago, let alone in January.
But here we are, in the foothills of a global pandemic (by the time you read this we might have moved up to ascending its North Face, but let’s take a breath while we still can). Despite the fact that, just three months ago, I predicted an entire decade’s worth of advertising happenings in this very publication, I feel it would be pointless and insensitive to give you my take on what a post-corona world might look like.
Instead, I’m going to ask thirty-five questions about what the new c-word might mean for advertising, creativity, and the way we work: