Radiance identity by Construct

Design agency Construct has created the brand identity, logotype, packaging, website and art direction for new ‘juice cleansing’ company, Radiance…

Design agency Construct has created the brand identity, logotype, packaging, website and art direction for new ‘juice cleansing’ company, Radiance

When we first clapped eyes on the smart looking bottles and the branding, we weren’t sure whether we were looking at products you should drink or wash with. However, a visit to the Radiance website explains all: it turns out that Radiance juices have been formulated to be drunk and cleanse – but on the inside.

The idea is that you buy a one, three or five day course of organic, cold-pressed raw juices (with the lids of each bottle numbered to guide you through the course) that help you “detox, energise and manage weight naturally”.

See more of Construct’s work at constructlondon.com.

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