Radiant’s Champions League Final identity

Richmond-based Radiant has created the visual identity for the 2011 Champions League final, to be staged at Wembley on May 28. The identity will appear across marketing and other collateral for the final

Richmond-based Radiant has created the visual identity for the 2011 Champions League final, to be staged at Wembley on May 28. The identity will appear across marketing and other collateral for the final

“Our objective was to promote both the Final itself and London as the host city,” according to Radiant designer, Matt Malkin. “We wanted something befitting one of the world’s biggest sporting events.  Referencing the heraldic lions found on statues, ironwork and patterns across the city, we’ve created a powerful and distinctive crest for the 2011 Final.  The lions symbolise the two teams fighting to take possession of the trophy.”

Radiant is a bit of a specialist when it comes to football events, having created work for FIFA and France’s Ligue 1 as well as the identity for the last nine years of the Champions League, including five finals. Here’s some of their work for the 2009 final.

Their site also features posters for some previous finals but keen football fans may notice a little wishful thinking in the team badges used in what must be mock-ups

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