Red’s identity for Union

Brighton studio Red has just unveiled a new identity for Union, a contemporary jewellery store based in the city

Union postcards for each featured jewellery designer

Brighton studio Red has just unveiled a new identity for Union, a contemporary jewellery store based in the city…

Shop signage at 2 Union Street, Brighton Laines

Working towards a design that evoked both the collections of classic costume and bridal jewellery available at Union, as well as its more contemporary pieces, the identity was created to be “elegant but also have some sense of fun,” say the designers.

Stationery and business cards

A Union receipt

“There was also a desire to reflect the dynamic and colourful nature of the products,” say Red, “and create something different to the visual language of run-of-the-mill jewellery stores.”

Jewellery boxes and bags

The logo marque is applied to a wide range of elements from shop signage to the hallmarks that appear on Union’s bespoke jewellery. A full website for Union will follow soon and Red are set to design further packaging for the store later this year.

More work by Red at

The shop front on Brighton Laines

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