London-based agency Felt Branding has created the branding for Reeve, a company that works mainly with architects and interior designers to create bespoke wooden features from flooring and worktops to furniture and mouldings…
The Reeve logo is recognisable as both a letter “r” and a graphic representation of a tree, and Felt worked closely with Generation Press to further reference wood and bring an understated tactile element to all printed materials. The business cards (above), for example, are printed on a 300gsm paper stock that carries a wood grain emboss on the reverse.
Generation Press also printed up Reeve sample books, opting to print on 100% recycled Cyclus Offset stock.
Felt worked with copywriter Jim Davies of Total Content to create Reeve’s tone of voice which has been applied consistently (in sans serif type) through the brochure and also across the company’s website which was developed by Mesh London.
“Reeve’s website has had a complete overhaul, simplifying the product offer, and the sample ordering process, as well as allowing architects and designers the ability to create an account to manage their ongoing projects,” explains Felt’s Tom Rogers. “We also developed a case study section, to showcase some of the impressive jobs Reeve has been involved with.”
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CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York’s group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
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