Remember when Levi’s ads were great?

Levi’s has a new ad out. Set to an uplifting pop tune, it feels like a journey through some of the brand’s best ads – there is a nod towards Laundrette, to Dangerous Liasons, even to BBH’s classic Nick Knight print ads featuring older models. Yet rather than making this the greatest Levi’s ad ever, by echoing these classic ads this spot just makes me miss the jean brand’s advertising glory days…

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London