Historically, the Renault Clio has been known for the strong storytelling in its advertising, particularly the lighthearted tale of Papa and Nicole, which ran over a series of ads in the 1990s. For this new campaign, Publicis.Poke wanted to return to this narrative approach, but through a contemporary love story.

Set to a new, melancholic version of Oasis’ song Wonderwall, the ad tells the tale of two girls who meet on a French exchange at school and remain friends, before later falling in love and raising a family together. In the backdrop, the ad traces 30 years of the Clio via different versions of the car.

Agency: Publicis•Poke
ECD: Dave Monk
Group Creative Director: Colin Byrne
Creative Directors: Rob Butcher, Tom Genower
Head of Film Production: Colin Hickson
Strategist: Calvin Lyon
Business Director: Stuart Pond
Media Buying Agency: MG OMD
Media Planners: Laura Henderson, Rach Murray
Production Company: Academy Films
Director: Frederic Planchon
Director of Photography: Stéphane Fontaine
Producers: Dulcie Kellett, Simon Cooper
Editors: Assembly Rooms
Editor: Sam Rice-Edwards
Post-Production: MPC
Colourist: Jean-Clemant Soret
VFX: Timo Huber
Audio Post-Production: Wave Studios
Sound Designer: Parv Thind
Soundtree: Luis Almau, Jay James