Richard Banfield on why “it really is the best time to be a designer”

Co-founder of product and experience design consultancy Fresh Tilled Soil, Richard Banfield will be contributing regularly to CR. Here we interview him about the changing nature of the design industry and the skills designers need

Banfield has published three books. His latest (with Nate Walkingshaw and Martin Eriksson) is Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams. Design Leadership was his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he co-authored with C Todd Lombardo and Trace Wax. He will be writing a new regular column for CR on the emerging world of digital product design and customer experience.


Milton Keynes