Image via richardturley.tumblr.com
After four years helping to produce some of the most visually arresting magazine design in recent years, Richard Turley is to leave Bloomberg Businessweek for MTV…
Announcing the move on his tumblr earlier today, the creative director said that he was keen to “learn something new and work with different content for a different audience.
“MTV has always created culture and ideas that define generations,” he wrote. “The opportunity to work with animators, video artists, journalists, designers, musicians, artists – creating content, creating culture, for an audience as big as MTV’s is really exciting.”
Having worked as the art director of The Guardian’s G2, Turley was brought in by Bloomberg Businesweek editor Josh Tyrangiel to oversee a radical redesign in April 2010.
Tyrangiel was only three weeks into the job himself and the pair’s ability to usher an experimental attitude into an established business and politics title became a hallmark of BBW’s new look.
From the ‘It’s Global Warming, Stupid’ coverline above an image of Hurricane Sandy flooding, to a picture of two planes having aero sex in mid-air (‘Let’s Get It On’), the release of new BBW covers have since become “events” in themselves, as the designer suggested in his talk at last year’s Modern Magazines Conference.
But as arresting as the cvoers are, Turley’s team have continued to create interesting things within the magazine, too; from messing with the type and grids, to employing adventurous illustration and photography. In the 2013 CR Annual, the BBW in-house design team was chosen as our Design Studio of the Year.
“Bloomberg is a place where design matters, and never more so than now, as our design thinking is being integrated all over the business,” Turley wrote in today’s announcement (which can be read in full here). “This is a good time to be here. To take what we’ve done so far, push it forward, and improve it.”
As Jeremy Leslie noted on his magCulture Twitter, this is the second prominent editorial designer to move from a print title to a brand in recent months; Arem Duplessis having announced his departure from the New York Times Magazine to Apple.
It will be interesting to see what affect both have in their new roles – and we certainly look forward to seeing the first of Turley’s creations at MTV.
Update: According to MTV, Turley will join the network as its first-ever SVP Visual Storytelling and Deputy Editorial Director.
“Turley will oversee visual storytelling for on-air interstitial and cross platform content as part of MTV’s ongoing ‘always on’ strategy to create a two-way conversation with its audience that is true to the brand and authentic to this generation,” runs the release. “MTV has always infused interactive pop culture conversations into and around the network’s programming across all platforms, which includes a massive social footprint of 188 million fans. Turley will help drive this initiative forward, injecting vibrant and captivating visuals that illuminate real-time news, events and trending topics into the network’s on-air and digital platforms all day, every day.”
“In making this announcement, Stephen Friedman, President of MTV, said ‘Our audience speaks in a hybrid language of text and images, where the right photo or visual is as vital to communication as words. That’s why we’re so excited to have Richard here to guide our visual storytelling. He has a rare gift for creating an entire narrative in a single image. He will continue MTV’s creative legacy of iconic brand imagery – especially as we develop new types of content that connect young people with the emerging trends taking place in culture.”