Rimmel has teamed up with anti-cyberbullying charity Cybersmile Foundation on its latest ad, which deals with women’s experiences of online abuse to coincide with Anti-Bullying Week.
The brand’s #IWILLNOTBEDELETED campaign is based on its own research, which saw it speak to over 11,000 women aged 16-25. The survey found that one in four women have previously experienced beauty cyberbullying, while 115 million images on social media are deleted each year as a result.
BETC London’s launch film for the campaign tells the stories of a number of women who have experienced cyberbullying in the past. It uses the medium of poetry, and is accompanied by a backing track created by musician Ray Blk.
Register to keep reading
We promise it takes less than 2 minutes!
Let us get to know you better. Once registered, you can read a limited number of articles free, submit your work to us, and receive our daily newsletter if you choose to.
+44 (0)2072923703 or firstname.lastname@example.org
Why do I need to register?
Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:
Submit your work
Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.
Receive our newsletter
Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.
Subscribe for more from CR
Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.