RNIB unveils punchy new identity
Blind and partially sighted people helped shape RNIB’s new word mark, which has been designed by The&Partnership to be more legible for those with visual impairment
The agency adopted a minimal approach for the charity’s new identity, using sans serif typeface Ingra for the logo, and designing a simple colour palette that will be used across printed material and outdoor ads.
Head of art at The&Partnership, Marc Donaldson, was partly inspired by the work of Jock Kinneir and Margert Calvert on Britain’s road signage, which he looked to for its functional aesthetic and readability. He also worked closely with people from the blind and partially sighted (BPS) community to explore what they liked and disliked about the previous Royal National Institute of Blind People logos.
Register to keep reading
We promise it takes less than 2 minutes!
Why register?
Let us get to know you better. Once registered, you can read a limited number of articles free, submit your work to us, and receive our daily newsletter if you choose to.
Password recovery
If your email address is registered we will send you an email to recover your password.
Having problems?
+44 (0)2072923703 or customerservices@creativereview.co.uk
Why do I need to register?
Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:
Submit your work
Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.
Receive our newsletter
Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.
Subscribe for more from CR
Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.
