Robbie Williams’ new Tumblr blog

Tom Hingston Studio has worked with Anomaly and Harmony Park to create a new site for Robbie Williams as part of the campaign for Williams’ forthcoming album…

Tom Hingston Studio has worked with Anomaly and Harmony Park to create a new site for Robbie Williams as part of the campaign for Williams’ forthcoming album…

The customised Tumblr site features an interactive sculptural bust of Robbie at the top which visitors can spin to their hearts content and select different areas of Robbie’s mind to explore. When a specific topic on Robbie’s mind is selected, the onscreen content changes to reflect that topic choice. So if you click “music”…

The content specifically tagged for that category becomes the only content on the screen:

Of course, as with any very recently started blog, there isn’t yet heaps of content here, but with new content being added each day, and with some currently missing sections of Robbie’s brain still to be added to the site over the next few weeks – over time the site will offer more layers of content and more stuff to explore.

Whether Robbie himself will be posting to the site personally is unclear at the moment – but in a world of ever increasing social media savviness, it’s interesting to see a regular Tumblr blog (albeit with some fancy customisation of an existing and readily available template) being utilised by a major artist like this.

mind.robbiewilliams.com

Credits:
Concept development and design Anomaly / Tom Hingston Studio
Site build
Harmony Park

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