Robot Food spices up Co-op’s own-brand beer

The branding agency has replaced “apologetic” drinks packaging with a set of typographically diverse blue, black and white labels.

Co-op’s previous own-brand range of spirits and beers had featured generic imagery and motifs – including crossed stalks for wheat beer and the Tricolore for French imported lager – and lacked obvious and consistent branding. Robot Food has completely overhauled the packaging, creating a set of designs that work together as a group as well as standalone products.

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Maidenhead, Berkshire