Rory Sutherland at TED

IPA President and Vice-Chairman of Ogilvy Group UK Rory Sutherland gave a talk at renowned ideas conference TED in Oxford earlier this year, which has been posted online.

Part 1

 

IPA President and Vice-Chairman of Ogilvy Group UK Rory Sutherland gave a talk at renowned ideas conference TED in Oxford earlier this year, which has now been posted online.

 

In his witty talk, titled Life Lessons From An Ad Man, Sutherland comes up with a unique way of improving the Eurostar journey, explains the concept of ‘placebo education’ and notes how Frederick The Great of Prussia rebranded the potato as an exclusive object, while making a general point about how many of life’s problems could be solved by “tinkering with perception”.

 

Part 2

 

More TED talks are online here.

 

 

More from CR

The ebb and flow of Paris traffic

As part of its new evening series of Friday Lates, the London Transport Museum is staging Sounds of the Suburbs on 6 November. The multi-sensory event, curated by D-Fuse, will also screen a new short by design studio, FL@33, called 8min20sec. It’s just been uploaded to our Feed section

Font of Champions

The Champions League has a spanky new font family, courtesy of Fontsmith and Radiant Studios…

When designers wore lab coats

“Unimark was self-aggrandising, hubristic, wasteful, under-planned and overblown,” says Rick Poynor in our review of a new book about the design firm with the unusual dress code

Get Hope to Cope

Campaigning group Be That Change aims to get Twitter’s highest profile user, @BarackObama to attend the UN Climate Change Conference in Copenhagen

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency