Royal College of Art: Show Identity 2023

Category: Brand Identity, Launch; Entrant: Studio Koseda

A green RCA branded ticket laid over an image of an ornate sculpture

In 2023, the Royal College of Art in London had two distinct graduate
exhibitions. The first, a showcase across the college’s Kensington and Battersea campuses, from June 30 to July 3, showed work by students graduating from the RCA’s new one-year master’s degrees. The second exhibition took place at the Truman Brewery in Tower Hamlets, from July 13-16, showing work by students graduating from the RCA’s final cohort of two-year master’s degrees. Both were accompanied by a digital platform.

The fragmented grad show identity for RCA2023 by Studio Koseda celebrates the work and disruptive ethos of RCA’s students. It is built on student participation, with a dismantled royal crest rendered in materials that represent the spectrum of courses at the Royal College of Art, subversive flags and ethereal sound design.

The crest spanned over motion graphics, printed matter and exterior vinyl on the Battersea and South Kensington campuses, and also featured across the Truman Brewery. The students also widely adopted the show’s identity across social media, sharing the event-specific sticker while promoting their own work.

A green RCA branded ticket laid over a white poster with the word 'show' embossed on it
A person waving a green flag bearing the words 'how can design prepare us for tomorrow?' against a London skyline in the background

Design Studio: Studio Koseda
Creative Director: Sebastian Koseda
3D Designer: William Fairbrother
Sound Designer: James Rogers