Rugby’s big stars at Twickenham

Hat-Trick Design has created a series of portraits of Rugby greats for the hotel at Twickenham stadium

Hat-Trick Design has created a series of portraits of Rugby greats for the hotel at Twickenham stadium

The hotel backs on to the stadium itself. On the fourth floor, there is a large, and somewhat featureless, atrium which links the two, which the RFU asked Hat-Trick to do something with.

The studio decided to use the space to showcase the giants of international rugby. A public vote was held on the most popular players from each of the eight founding nations of rugby (England, Ireland, Scotland, Wales, France, New Zealand, Australia, South Africa).

Each chosen player’s image was then reproduced 11 metres high, printed onto shirt material as massive banners. The mages are made up of graphic rugby shirts in the appropriate colour for each player’s country.

Some of the hotel rooms themselves look out onto the banner display, providing a rather more interesting vista than the blank wall had that been all guests had to look out on previously.

More from CR

Antarctica rocks

Thom Atkinson’s photographs of rock samples from Ernest Shackleton’s Antarctic expedition of 1908 appear in the latest issue of the excellent Draft magazine. You can see more from the series here

Heavy Pencil x 2

This week sees not one but two Heavy Pencil (in association with the ICA) events – where some of London’s most in-demand illustrators draw live to a soundtrack provided by DJs and live acts…

Face Off

This delightful music video comes from new director Tom Kingsley, and was directed for Barcelona-based band Mujeres as part of the Diesel U Music project, which supports new talent in music and filmmaking…

Lars Bastholm, Steve Wax and Grant Parker

Creative Review is 30. To celebrate we have decided, in this 10 part feature, to look forward rather than back.

We asked a range of prominent figures, including practitioners, critics, curators and academics, to tell us about one thing, person, idea or place that they were excited about for the future.

For three decades we have covered the most interesting developments in visual communications: these articles will give you some idea of the ideas, people and directions that you might find in CR in the next 30 years.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London